Privacy policy

Last Updated: January 7, 2026

Eshra Trends (“we”, “our”, “us”) operates this website and online store to offer a curated women’s western fashion shopping experience (collectively, the “Services”). Our store is powered by Shopify, which enables us to sell products and process payments securely.

This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website, make a purchase, interact with us, or otherwise use our Services. If there is any inconsistency between this Privacy Policy and our Terms of Service, this Privacy Policy will govern how your personal information is handled.

By accessing or using any part of our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

When we refer to “personal information”, we mean information that identifies, relates to, or can reasonably be linked to you. This does not include anonymous or de-identified data.

Depending on how you interact with our Services, we may collect the following information:

a) Contact Information

  • Name
  • Billing and shipping address
  • Phone number
  • Email address

b) Payment & Transaction Information

  • Payment method details (processed securely by payment gateways)
  • Order history, transaction status, refunds, and confirmations

Note: We do not store full card or bank details on our servers.

c) Account Information

  • Login credentials
  • Preferences, saved addresses, and settings

d) Shopping Activity

  • Products viewed, added to cart or wishlist
  • Purchases, exchanges, cancellations, or returns

e) Communication Data

  • Emails, messages, or inquiries sent to our support team

f) Device & Technical Data

  • IP address
  • Browser type, device type, operating system
  • Cookies and similar tracking technologies

g) Usage Information

  • How you browse, interact with, and navigate our website

2. Sources of Personal Information

We may collect your personal information from:

  • You directly when you place an order, create an account, or contact us
  • Automatically through cookies and similar technologies when you browse our site
  • Service providers such as Shopify, payment gateways, and logistics partners
  • Marketing or analytics partners, where permitted by law

3. How We Use Your Personal Information

We use your information for the following purposes:

a) To Operate & Improve Our Services

  • Process orders and payments
  • Deliver products and manage returns or exchanges
  • Maintain your account and preferences
  • Improve website functionality and user experience

b) Personalization

  • Recommend products based on browsing or purchase history
  • Save your shopping preferences

c) Marketing & Promotions

  • Send updates, offers, or promotional messages (you can opt out anytime)
  • Display relevant advertisements on our website or third-party platforms

d) Customer Support

  • Respond to your queries and requests
  • Resolve complaints or service issues

e) Security & Fraud Prevention

  • Protect transactions and accounts
  • Detect and prevent unauthorized or fraudulent activity

f) Legal & Compliance

  • Comply with applicable laws and regulations
  • Enforce our policies and protect our legal rights

4. Sharing of Personal Information

We may share your personal information only when necessary, including:

  • With Shopify and trusted service providers (payment processing, shipping, analytics, IT support)
  • With marketing partners to show relevant advertisements, where legally permitted
  • With authorities if required by law, court order, or legal process
  • During business transfers, such as mergers or restructuring

All third parties are required to protect your data and use it only for authorized purposes.

5. Shopify & Platform Processing

Our store is hosted on Shopify. Information you submit may be processed by Shopify and its affiliated services, including those located outside your country. Shopify handles certain data processing activities independently.

To learn more, please review Shopify’s Consumer Privacy Policy and Privacy Portal.

6. Third-Party Links

Our website may contain links to third-party websites or social platforms. We are not responsible for the privacy practices, content, or security of those external sites. We encourage you to review their privacy policies separately.

7. Children’s Privacy

Our Services are not intended for individuals under the legal age of majority. We do not knowingly collect personal data from minors. If you believe a child has provided us with personal information, please contact us to request deletion.

8. Data Security & Retention

We use reasonable administrative, technical, and organizational measures to protect your personal information. However, no system is completely secure, and we cannot guarantee absolute security.

We retain personal information only as long as necessary to:

  • Provide Services
  • Fulfill legal or regulatory obligations
  • Resolve disputes and enforce policies

9. Your Rights & Choices

Depending on your location, you may have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal data
  • Receive a copy of your data (data portability)
  • Opt out of promotional communications

You may exercise these rights by contacting us using the details below. We may need to verify your identity before processing requests.

10. International Data Transfers

Your information may be transferred, stored, or processed outside your country of residence. Where required, we rely on lawful transfer mechanisms to ensure appropriate protection.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in practices, technology, or legal requirements. Updates will be posted on this page with a revised “Last Updated” date.

12. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact us at:

eshratrendscare@gmail.com
Mahatma Market, Gheekanta Bhadra,
106–107, 1st Floor, Ahmedabad, Gujarat – 380001, India